Playbook
Notes from the actual work
Specific, technical writing on web design, search and app development. Written by the person doing the work, which is why there is no filler in it.
Your analytics says 477 visitors. Search Console says 3. Here is who is lying
Discovered, currently not indexed: what Google is actually telling you
Your contact form emails are going to spam, and the form is not the problem
Core Web Vitals in plain English, and which are worth paying to fix
What an App Store rejection actually costs you
What a caching plugin actually hides
llms.txt, and whether it is worth your time yet
Why paying an agency a percentage of ad spend is misaligned with you
What you actually own when you hire someone to build your website
Index bloat: the pages competing with you that you never meant to publish
Posting five times a week is not a strategy
Responsive is not a feature. What actually matters on mobile
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com