Services

Eight disciplines, one system

They are sold separately everywhere else. They only work together, which is why one person running all of them beats five vendors running one each and blaming the other four.

Search, paid media, social and the site itself are not four marketing channels. They are one funnel with four entry points, and every one of them terminates on a page that either converts or does not.

That is the argument for having one person accountable for all of it. When the ads underperform, nobody has to work out whether it was the campaign, the landing page or the load time, because the same person built all three.

How the work runs

Five stages, in this order

Stage 01

Teardown

I audit what you have now: rankings, speed, crawl errors, what your competitors are doing that you are not. You get the findings whether or not you hire me.

Stage 02

Architecture

Sitemap, URL structure, keyword map, and the internal linking plan. This is where most projects are won or lost, and it happens before a single pixel is drawn.

Stage 03

Design

A real working page you can scroll on your phone, not a flat mockup. You approve the direction before anything gets built out across the rest of the site.

Stage 04

Build

Hand written theme, schema, forms, analytics, staging review. Then launch, with the DNS cutover scheduled so your email never goes down for a second.

Stage 05

Compound

Content, links and technical fixes on a monthly cadence. Search results are not a launch, they are an accumulation, and month nine looks nothing like month two.


Start here

Tell me what you are trying to fix

Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.

info@palmprojects.com