Playbook
Notes from the actual work
Specific, technical writing on web design, search and app development. Written by the person doing the work, which is why there is no filler in it.
What a caching plugin actually hides
llms.txt, and whether it is worth your time yet
Why paying an agency a percentage of ad spend is misaligned with you
What you actually own when you hire someone to build your website
Index bloat: the pages competing with you that you never meant to publish
Posting five times a week is not a strategy
Responsive is not a feature. What actually matters on mobile
How to find out what ChatGPT says about your business
Five things to check on your landing page before you spend a dollar on ads
Ten thin location pages will lose to three good ones
WordPress or a static site: how to actually choose
Most AI crawlers do not run JavaScript. That is a problem for your site
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com