Social media
Distribution, not follower counts
Social as a channel for work you already did, measured on traffic and booked jobs rather than on a follower number that does not pay anyone.
Most small business social media management is a content treadmill. Someone posts five times a week, engagement is flat, and after a year the only measurable outcome is an invoice.
The version that works treats social as distribution. You already have things worth showing: finished work, before and after, the thing you fixed that nobody else could. Social is how that reaches people, and how it earns links and search signals on the way through.
What is included
The actual scope of work
Channel selection
Being genuinely good on one platform beats being present on five. Which one depends on your customers, not on what is fashionable.
Content built from real work
Your jobs, your projects, your results. Not stock imagery and quote graphics.
A schedule you can sustain
Built around what you can actually supply, because the plan that assumes you will start filming daily is the plan that dies in week three.
Search and social together
Posts that point at pages worth ranking, so social traffic feeds the rest of the marketing instead of sitting in a silo.
Reporting on outcomes
Sessions, enquiries and booked work. Follower count is context, not a result.
Worth knowing
Setting up from nothing
If you have no social presence at all, that is a clean starting point rather than a problem. It means no dead accounts to explain and no inherited follower base that never bought anything.
We pick one channel, set it up properly, and give it enough runway to tell you whether it works for your business before adding a second.
Questions
Asked often enough
Do I have to be on camera?
No, though it helps in owner operated service businesses. There are formats that work without it and we will pick from those if you would rather not.
How often should I post?
Less than most agencies will tell you, and more consistently than most businesses manage. Sustainable beats frequent.
Related
Usually run alongside this
Paid advertising
Google and Meta advertising for South Florida businesses, run as an accelerant on top of organic rather than a substitute for it.
Link building
Earned links and digital PR for South Florida businesses. No private blog networks, no bulk directory submissions, nothing that gets your domain filtered out eighteen months from now.
Web design and development
Custom WordPress themes written from nothing, for small businesses across South Florida who are tired of a site that loads slowly and cannot be changed without breaking something.
Further reading
Written on this specifically
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com