Local SEO
Found by people who can drive to you
Ranking for the searches that happen across Palm Beach County, Broward, Miami-Dade, the Treasure Coast and up to Orlando. The searches with a customer at the end of them.
National keyword rankings are a vanity metric for a business that serves one region. What matters is whether you appear when someone twenty minutes away searches for what you do, right now, with their wallet out.
That is a different discipline from general SEO. It rewards proximity, relevance and consistency, and it punishes the shortcuts that still float around in cheap local packages.
What is included
The actual scope of work
Local keyword research that reflects reality
What people in Boca actually type is not what people in Jupiter type, and neither matches what a keyword tool suggests first.
Location pages worth reading
A real page for each metro you serve, with content specific to that market. Not the same paragraph with the city name swapped, which Google has filtered out for years.
Structured data for service areas
Schema that tells search engines exactly where you operate, without publishing a home address you do not want public.
Citation and listing consistency
Name, contact details and category the same everywhere they appear, because inconsistency across directories quietly suppresses local rankings.
Review strategy
A simple, repeatable way to ask for reviews and to respond to them, since review volume and recency both feed local ranking.
Worth knowing
One honest limitation, stated up front
The Google map pack, the three business listings that appear above the normal results, requires a verified Google Business Profile, and a Google Business Profile requires an address Google can verify. If you do not have one you want to use, you cannot appear there. No agency can change that, and any that says otherwise is either wrong or lying.
Everything else remains available and is worth doing: organic local rankings, service area schema, location pages, and regional relevance signals. Plenty of service businesses get most of their search leads from those without ever appearing on the map. It is important that you know the difference before anyone takes your money.
Questions
Asked often enough
Do I need a physical storefront?
No. Service area businesses rank locally all the time. The map pack specifically needs a verifiable address, but the organic local results do not.
How many cities can I target?
As many as you can support with genuinely different content. Ten thin location pages perform worse than three good ones.
Related
Usually run alongside this
Technical SEO
Crawlability, indexation, page speed, schema and site architecture. The unglamorous back end work that decides whether any of your other marketing spend can actually pay off.
Link building
Earned links and digital PR for South Florida businesses. No private blog networks, no bulk directory submissions, nothing that gets your domain filtered out eighteen months from now.
Web design and development
Custom WordPress themes written from nothing, for small businesses across South Florida who are tired of a site that loads slowly and cannot be changed without breaking something.
Further reading
Written on this specifically
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com