Technical SEO
The problems capping everything else
Crawlability, indexation, page speed, schema and site architecture. The unglamorous back end work that decides whether any of your other marketing spend can actually pay off.
Technical SEO is invisible when it is working and catastrophic when it is not. A business can publish good content for a year and rank for none of it because a stray directive is telling Google not to index the section it lives in.
It is also where the fastest wins usually are. Fixing a crawl problem does not require earning anyone's trust or writing anything. It requires finding it.
What is included
The actual scope of work
Full crawl and index audit
What Google can reach, what it is choosing to ignore, and what it has indexed that should never have been public.
Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift measured on real page loads, then fixed at the cause rather than papered over with a caching plugin.
Structured data
A connected schema graph rather than a pile of disconnected snippets, so search engines can resolve exactly what your business is.
Redirect and canonical hygiene
Redirect chains collapsed, duplicate URLs consolidated, parameters handled, and one canonical version of every page.
Index bloat cleanup
Tag archives, paginated duplicates, attachment pages and filter URLs quietly competing with your real pages, removed from the index.
Log and Search Console analysis
What Google actually does on your site, as opposed to what a third party crawler guesses it might do.
Worth knowing
How you will know it worked
You get a before and after on the numbers that matter: pages indexed, crawl errors, Core Web Vitals passing, average position. Not a forty page PDF of warnings exported from a crawler with no priority attached to any of them.
This site is the working example. The Under the Hood page publishes its own numbers publicly and you can verify every one of them yourself.
Questions
Asked often enough
Is this the same as a site speed plugin?
No. A caching plugin can hide a slow site from a testing tool. It does not make the site fast for the person waiting on it, and Google measures the second one.
Can you do this without rebuilding my site?
Often, yes. A technical engagement on an existing site is a common starting point and it is usually where I find out whether a rebuild is genuinely necessary.
Related
Usually run alongside this
Web design and development
Custom WordPress themes written from nothing, for small businesses across South Florida who are tired of a site that loads slowly and cannot be changed without breaking something.
AI search optimization
A growing share of searches now end with an answer rather than a list of links. Being the source that answer quotes is a different discipline from ranking, and most agencies have not started on it.
Local SEO
Ranking for the searches that happen across Palm Beach County, Broward, Miami-Dade, the Treasure Coast and up to Orlando. The searches with a customer at the end of them.
Further reading
Written on this specifically
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com