Under the hood
The proof is this page
Every agency in Florida says they build fast, accessible, well structured websites. Almost none of them publish the numbers for their own site. Here are mine, and here is how to check them yourself.
Placeholder figures. These are replaced with real measurements once the site is live and the measurement job has run. They are labelled rather than quietly presented as fact.
How to verify this yourself
Do not take my word for it
Open Chrome, press F12, go to the Lighthouse tab and run a report on this page. It takes about thirty seconds and it is the same tool I used.
Then do it on the site of every other agency you are considering. That comparison will tell you more than any portfolio page, because a portfolio shows you what somebody else paid for and this shows you what they build when it is their own money and reputation.
While the panel is open, look at the Network tab and count the requests. Then look at the Elements tab, right click the page and choose View Source rather than Inspect. What you see there is what a crawler sees. On a lot of modern marketing sites, that view is nearly empty.
What the numbers come from
Six decisions, each with a cost
No page builder
This site runs a theme written specifically for it. No Elementor, no Divi, no WPBakery, no parent theme, no framework. The CSS that loads is the CSS this site uses.
Three plugins
Gravity Forms for the contact form, the host caching layer, and a backup tool. Analytics, SEO, schema, sitemaps and image handling are all in the theme, because a plugin for each is how a WordPress site ends up at four megabytes.
No JavaScript framework
No React, no Vue, no jQuery. The whole site ships one small script that handles the menu, the scroll behavior and the table of contents. Everything works with JavaScript disabled.
One third party request
Google Analytics, and that is the complete list. The typefaces are served from this domain rather than from Google Fonts, which removes a DNS lookup, a TLS handshake and a dependency on somebody else staying up. Most marketing sites make twenty to fifty third party requests. Open the network tab on the last few you visited and count.
Server rendered HTML
Every word on this site is in the HTML the server sends. Nothing is injected by script. That matters for search crawlers and it matters more for AI crawlers, most of which do not run JavaScript at all.
A connected schema graph
Structured data as one graph where the entities reference each other, rather than four disconnected snippets from four different plugins contradicting one another.
WCAG AA
Every color pair on this site clears AA contrast at the size it is used. Focus states are visible, headings are in order, and all motion respects the reduced motion setting.
The trade off
What this costs you
A hand built theme means you cannot drag a new section onto a page yourself. That is the genuine downside and it is worth being clear about it.
In exchange you get a site that loads in well under a second, cannot be visually broken by accident, has no license renewals attached to it, and can be handed to any competent developer years from now and understood.
For a business whose website needs to work rather than needs to be constantly rearranged, that trade is worth making. If it is not the right trade for you, that is useful to know before we start rather than after.
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com