Playbook
Notes from the actual work
Specific, technical writing on web design, search and app development. Written by the person doing the work, which is why there is no filler in it.
How to tell whether an SEO proposal is worth anything
What people in Boca search for is not what people in Jupiter search for
Social media does not rank you. Here is what it actually does for search
The real cost of a page builder, measured in kilobytes and years
What Google’s AI Overviews actually pull from
Writing the app is the easy part. Everything else an App Store launch needs
Local SEO without a Google Business Profile: what still works
Google Ads for small businesses: what the money actually buys
Your WordPress site is slow because of four plugins, and you can name them
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com