Link building
Links from sites that actually exist
Earned links and digital PR for South Florida businesses. No private blog networks, no bulk directory submissions, nothing that gets your domain filtered out eighteen months from now.
Links are still one of the strongest ranking signals there is, which is exactly why the market around them is full of people selling something worthless. A thousand links for two hundred dollars is not a bargain. It is a liability you are paying to have attached to your domain.
The links that move rankings come from sites with real audiences, real editorial standards and real traffic. They are slower to get and there are fewer of them, and they are the only kind worth having.
What is included
The actual scope of work
Link gap analysis
Where your competitors are getting links that you are not, and which of those are realistically reachable.
Digital PR
Pitching things worth covering to publications that cover them. Local business press, trade publications and regional media.
Linkable assets
Building something worth linking to. Original data, a genuinely useful free tool, or a resource nobody else in your market has bothered to make.
Local and industry relationships
Chambers, associations, suppliers, partners and sponsorships. Unglamorous, highly relevant, and permanently overlooked.
Toxic link review
Finding what a previous agency left behind, and deciding honestly whether it needs disavowing or just ignoring.
Worth knowing
What I will not do
No paid link placements dressed up as guest posts. No private blog networks. No comment or forum spam. No reciprocal link schemes. No directories that exist purely to sell links.
Every one of those works for a while. All of them are explicit violations, and the cleanup after a penalty costs multiples of what the links cost in the first place. If a link is only worth having because Google has not caught it yet, it is not worth having.
Questions
Asked often enough
How many links will I get per month?
Anyone quoting a fixed monthly number is buying them. Real link acquisition is lumpy. Some months produce one link worth more than fifty from a package.
Is this safe?
Yes, because nothing here relies on Google not noticing. That is the entire test.
Related
Usually run alongside this
AI search optimization
A growing share of searches now end with an answer rather than a list of links. Being the source that answer quotes is a different discipline from ranking, and most agencies have not started on it.
Technical SEO
Crawlability, indexation, page speed, schema and site architecture. The unglamorous back end work that decides whether any of your other marketing spend can actually pay off.
Social media
Social as a channel for work you already did, measured on traffic and booked jobs rather than on a follower number that does not pay anyone.
Further reading
Written on this specifically
Start here
Tell me what you are trying to fix
Send over the site you have now, or the one you wish you had. I will tell you honestly whether I am the right person for it.
info@palmprojects.com