Google pay-per-click basics
Paid marketing campaigns, while popular, are beginning to become increasingly difficult to manage from a cost perspective. They’re effective for immediate results and can, of course, directly impact your site’s ranking, but they can also be a major dice roll. How much of a dice roll you ask? Well, in some cases, the costs associated […]
Organic SEO & Social Media – They Work Together
It’s 2017. There are no more secrets about how heavily every generation is using Social Media these days, and while it’s often looked upon as a nuisance by some, it’s quite possibly one the fastest ways to reach your target audience with spending the least amount of time and money to do so. Had you asked […]
WordPress or Twitter Bootstrap?
This seems to be a common question in the ‘new site build’ world, but it shouldn’t be. Contemplating between using an HTML framework and a CMS can be figured out by answering a few questions on your own, allowing you to make this decision with ease and, more importantly, without looking back. If you’re about […]
5 Reasons your site NEEDS to be mobile responsive in 2017
Mobile-responsive design is a phrase used to describe a website’s ability to adapt to the device it is being viewed from. Designing a website to be responsive ensures that its structure, images, and content create a pleasant experience for users whether they are visiting the site from a desktop, a tablet, or a smartphone. So […]
Thinking of running a PPC campaign? Read this first…
Let’s face it – Google sort of runs the world. And if your business is looking to increase its web presence and/or online sales, there is a definite need to consider advertising on Google. And though – if done correctly – it can be a very successful approach to getting immediate results, many small businesses […]