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google ppc campaign basics

Google pay-per-click basics

Paid marketing campaigns, while popular, are beginning to become increasingly difficult to manage from a cost perspective.  They’re effective for immediate results and can, of course, directly impact your site’s ranking, but they can also be a major dice roll.  How much of a dice roll you ask? Well, in some cases, the costs associated […]

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organic search strategy

Thinking of running a PPC campaign? Read this first…

Let’s face it – Google sort of runs the world. And if your business is looking to increase its web presence and/or online sales, there is a definite need to consider advertising on Google. And though – if done correctly – it can be a very successful approach to getting immediate results, many small businesses […]

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