It’s 2017. There are no more secrets about how heavily every generation is using Social Media these days, and while it’s often looked upon as a nuisance by some, it’s quite possibly one the fastest ways to reach your target audience with spending the least amount of time and money to do so. Had you asked me 4 or 5 years ago, I would have told you that employing an aggressive social media marketing campaign may not have been worth it, but the times have since changed and now it’s a ‘game changer’.
Organic SEO is dependent on so many variables, but one of the key elements is the amount of traffic that is driven to your site. Engaged Users. If done correctly, utilizing the power behind Facebook, Twitter, etc. could be the answer you (or your business) are looking for.
Let’s start here:
What’s your goal?
Are you trying to make the phones ring? Well, good, but first… make sure you have the content on your site to support and engage your target customer. Getting someone to your site is a huge part of the battle, but if there’s nothing there to interest them and keep their attention, your time would be better spent elsewhere. Start by posting something relevant to your business or community on your site. Once you have that content squared away, take your live link, copy it, switch over to your social media platform and… post. Now, it’s not going to magically go viral, so don’t get too excited yet. What needs to be done from here is tracking. Gauge how well your post is doing first. How many likes are you getting? What has your ‘reach’ been like? Are people sharing your post? If you feel that your community is engaging with your brilliance, it’s time to make the move on getting it in front of others. This is where the paid aspect of social media marketing comes into play.
Start by coming up with a realistic budget. Keep in mind that your money spent on platforms like Facebook will go a heck of a lot further than that spent through avenues like Google AdWords or similar PPC campaigning. Try throwing $10 or $15 at it, but do it methodically. Target those with specific interests, in certain geographic areas, and of course, fitting the demographic that you’re after. Example- Don’t market your board shorts to all ages in Alaska. The goal is to entice users to click on your post, which will ultimately direct them to your site. That traffic is the organic response that the search engines are going to see when ranking you, and that, my friends, is what you’re going after.
The short-term goal is traffic. The long-term is rank. This is a process that requires a high level of patience and a strong appreciation for growth. If you’re looking for the best result (and why wouldn’t you be), make sure you have additional content on your site that your users can navigate to easily. You don’t want your bounce rates to be off the charts. That’s simply bad for business.
So while we use Facebook as the example here, keep in mind that this process is effective on a variety of social media platforms. In our experience, you may want to lean on Facebook a bit more heavily in the beginning as the results can be used to gain a better benchmark on the performance of your posts.