![\"organic](\"http:\/\/palmprojects.com\/blog\/wp-content\/uploads\/2016\/12\/organic-search-strategy-300x200.jpg\")
Let’s face it – Google sort of runs the world. And if your business is looking to increase its web presence and\/or online sales, there is a definite need to consider advertising on Google. And though – if done correctly – it can be a very successful approach to getting immediate results, many small businesses simply do not have the financing to compete with their major competitors.<\/p>\n
If spending heaps of cash on paid campaigns to (hopefully) convert clicks to clients isn\u2019t your cup of tea, you may want to focus on the following tips to be sure you\u2019re taking the necessary steps in structuring your web presence for success among the organic search marketplace.<\/p>\n
Strategizing your SEO campaign involves more than just paying per click these days.\u00a0 Sure, you\u2019ll need to play more of the \u201cpatient game\u201d, but in the long run, you\u2019ll improve your site\u2019s organic ranking, have a heck of a lot more content to fall back on, and even learn something in the meantime.\u00a0 Here are 4 focal points to consider when structuring your site to be optimized for the search engines.<\/p>\n
This is the easy one, but it can also be one of the more time-consuming ones.\u00a0 The clich\u00e9 states that \u201cContent is King\u201d, and that saying exists for a reason.\u00a0 Whether you\u2019re selling skinny jeans, pushing your HVAC services, or even trying to get people to read about your daily boring life, if you\u2019re not loading your site up with relevant content and continually doing so, you might as well be putting your keystrokes in the same basket as your unrealistic wishes for becoming the next best online hangout.<\/p>\n
Undervalued.\u00a0 It\u2019s that simple.\u00a0 I can\u2019t speak for you, but personally, I get annoyed when I am surrounded by people who are completely involved in their phones, scrolling through Facebook, Twitter, and every other mind-numbing open-book to the lives of their friends and businesses.\u00a0 This, however, should be evidence in itself that it can\u2019t be ignored.\u00a0 Users are spending an increasing amount of time shifting between social media platforms to pass time and you\u2019d be a fool to ignore the cheap ways of associating your content (read number 1 again) with a cheap (or even free) avenue of broadcasting.\u00a0 Become more active in the social media community, join groups that are related to your business\/industry, and BE ACTIVE.\u00a0 Joining\/Signing Up doesn\u2019t make you known, contributing does.<\/p>\n
I can\u2019t speak for anyone but myself here, but if I stumble across a site on my phone that clearly isn\u2019t developed for mobile devices, i bounce.\u00a0 I don\u2019t have the patience to pinch to zoom, move around, and squeeze myself back out.\u00a0 No one does.\u00a0 So, to put it simply, make certain your site is responsive.\u00a0 Be sure to test all elements of your site before pushing it live.\u00a0 The amount of web traffic coming from mobile devices these days will shock you, but shouldn\u2019t.\u00a0 The more visually appealing your site is, the higher the likelihood there is of someone staying on it and navigating through it.\u00a0 The longer someone stays on your site, the better.\u00a0 Search Engines see and measure these little details, ultimately aiding in the determination of your site\u2019s ranking.<\/p>\n
Speaking of metrics, there are a number of items that go into how search engines view your site and rank it accordingly.\u00a0 It\u2019s important to keep all of these in mind, as how they work together can significantly impact where you\u2019re getting placed in a user\u2019s search results.<\/p>\n
Getting indexed and ranked organically is no small feat.\u00a0 It can take time, but if you are dedicated to truly maintaining your site as one should, it can be evolutionary and exciting, like planting a seed and observing it sprout.\u00a0 As your site grows, so will your user-base.\u00a0 The more people who land on your site, navigate through it, and even share an aspect of it, the better off your ranking will be.<\/p>\n","protected":false},"excerpt":{"rendered":"
Let’s face it – Google sort of runs the world. And if your business is looking to increase its web presence and\/or online sales, there is a definite need to consider advertising on Google. And though – if done correctly – it can be a very successful approach to getting immediate results, many small businesses […]<\/p>\n","protected":false},"author":1,"featured_media":135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,8],"tags":[5,4,3,6,7],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":7,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions\/136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/media\/135"}],"wp:attachment":[{"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palmprojects.com\/blog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}